“We were just losing our audiences,” said Ms. Jennings, the owner of Rainy Day Books, an independent bookstore in Kansas City, Kan. Finally, several years ago she made a decision: The shop would sponsor only author events that featured a conversation or a minilecture, a PowerPoint presentation or perhaps a slide show, all followed by a question-and-answer session and—at most—the recitation of a paragraph or two from the book to illustrate a point. “I tell publicists ‘it’s no longer a reading,’” Ms. Jennings said. “If they want their authors to come here, they’ll go along with it.”
(via Rethinking the Familiar Book Tour | By Joanne Kaufman - WSJ.com)
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